Poppy’s Setting Up An App Campaign, And She Wants To Aquire A High Volume Of Users While Also Generating Plenty Of In-App Purchases. Which Of The Following Settings Should Poppy Select To Achieve Her Marketing Objective?

• A focus on “In-app actions” while targeting “Users who have interacted with the app previously”.
• A focus on “Install volume” while targeting “All users”.
• A focus on “Install volume” while targeting “Users likely to perform a specific in-app action”.
• A focus on “In-app actions”.

Answer: C / A focus on “Install volume” while targeting “Users likely to perform a specific in-app action”.