Google Ads Certification Study Guide




1. Introduction 

In 2020, Google Ads is one in every of the foremost effective advertising tools to induce a lot of traffic to your web site and generate a lot of leads. In fact, most businesses see a median growth of 200% ROI on their Google Ad pay.

To create higher, a lot of powerful ads on Google, it is often useful to receive a Google Ads certificate. to boot, it is a nice resume booster.

If you are looking to induce a Google Ads certificate, you’ve come to the proper place. Here, we’ve created a guide which will justify why a Google Ads certification is useful, and this will help you to decide where you should be getting these certificates or not

Years ago when I was applying for work, I interviewed a couple of dozen people who worked in the digital marketing industry to learn about their jobs and the application process. Many hiring experts will emphasize the importance of getting a Google Ads certification.

2. Why get a Google Ads certification?

google ads certification benefits

The truth is that a lot of employers hunt for individuals with this certification on LinkedIn to seek out workers for his or her marketing team. LinkedIn typically offers a talent pool of higher-quality than any other job portals. Plus, the demand for digitals marketers skilled in Google Ads  (AdWords) is high, while the supply of qualifying candidates is still relatively low.

Thanks to the internet, it’s easier than ever before to apply for a job with little effort, so employers are swimming in low-quality choices. To find qualified employees, then, several hiring managers use LinkedIn’s searches to seek out anyone with a Google Ads certification as a result of it’s one in every of the few process qualifications which will help them short out candidates among massive list available on LinkedIn.

The certification shows the hiring manager that you’re somewhat savvy about the industry. The good news is that a lot of fresh talent doesn’t have a certification on their LinkedIn profile or resume since they don’t know the value of it. In other words, you can easily stand out if you get certified.

Even if you do not desire a role in PPC, the certification remains useful for any merchant. PPC advertising, particularly through Google Ads, makes up the majority of online advertising.

If you understand the principles of Google Ads, you can translate those principles to other marketing efforts. Additionally, having an understanding of neighboring areas of marketing helps with your communication among team members and empathy.

Ultimately, having these certificates under your belt will only make you look better to employers at any given time. So why miss any plus point which can be added to your CV.

Check out all our Google ads certification Question database

Certification list 

3. How Applicable is the Certification in the Marketing Industry?

Fundamentals of Digital Marketing

To be honest and objective, let’s acknowledge the case against obtaining certified.

First, in terms of actual talent and follow, a certification is not entirely applicable during a real digital marketing role. It’s doable to attain well or maybe absolutely on this examination while not having actual expertise with the platform, particularly once there area unit examination answers online.

Having been in the Google Ads platform myself, I know that a few questions are unnecessarily complicated, not applicable, or biased toward a response focused on spending as much money as possible on Google’s platform. Google has the most profit here why? because it makes money by your spendings of money on ads, regardless of whether the ad actually leads to a sale, so their intentions do make perfect business sense.

With all that considering, the majority of the questions are still valuable because they make sure you learn how to navigate the platform and make accurate error-free calculations. You can definitely grow while preparing for this exam even if you initially have absolutely no knowledge at all.

You should take the test without cheating, learn from your incorrect answers, and retake it to improve. Otherwise, you may have a tough time with the platform later on, which can seem detailed and intimidating to beginners.

What else you ask? 

it’s just one of many other huge reasons why you should get certified and must make sure you learn a much as possible during the preparation process itself, rather than skipping this part altogether. which is a mistake made by the majority of peoples through it — any decent marketing agency currently or department related in this field that you’d like to work for is going to test you on your basics understanding of terminology and pay-per-click reasoning during the application process at least. They’re going to find out whether you really know if your certificate is really helped you to gain knowledge which you should have or you are just an empty person without knowledge.

Therefore, the knowledge that these exams offer does have the most real-world value. That doesn’t mean you have to be a total Albert Einstein level. But you should understand most of the concepts tested and its basics.

Take the Google Ads exam as a golden opportunity to learn rather than a task to check off a list. Your intended mindset shift will make exponentially all the difference because you’ll be learning from every question asked with your interset alive, while others rush through the exam just to have a certificate.

4. Topics and Exam Duration of the Google Ads Certifications

You will find Google Ads certifications for all topics you must know as a digital marketing employee, for example, this includes video, mobile, display, and shopping advertising. The most important version is the search advertising exam since that’s the area marketers use most often on the platform. The next most useful Google Ads test for digital marketers is  Google Ads display certification other courses from google itself.

Each exam has a different time limit, but it’s usually between 60 minutes and two hours. I’ve got a good sense of how long it actually takes since I’ve sat in a classroom with a dozen people taking the exam and have seen how quickly people finish. It usually takes 50–75% of the allotted time. A small percentage of people will use up to all the time if they’re new or focused on learning from each question.

Once you’ve really passed the exam, you do not only get a certificate but you also get a certification badge which gives you benefits for you to show off on your LinkedIn profile. Adding this badge to your profile adds credibility and makes your profile more search-engine friendly. As mentioned, recruiters look for this certification and care about it, so you’ll be showing up more often when they search.

Google AdWords Certification Cost

The Google AdWords certification, now known as the Google Ads certification, is completely free to take. In the past it cost money, so if you’re a marketer, it’s a good idea to take it now, while it remains free. You never know when Google might change its pricing. You also get multiple attempts to take the exam.

5. Google Ads Certification Training


The training resources offered by Google are the best handy starting point. You can learn more than any other course out there about the testing format, style of questions, and concepts that’ll show up on the exam.

Additionally, one of the best ways to prepare for the exams is through YouTube tutorials, demonstrations, and tutorial articles. Most people are visual learners, and they will learn better when they see the platform itself with a video, rather than reading about it. It also has a big collection of great screenshots throughout to help you better understand their tutorial.

It’s important to note — many of the resources online are overkill. It’s easy for beginners to feel overwhelmed by the details. However, try to focus on learning the fundamental principles — like what to tweak to make a big impact on performance.

If a tutorial article is 5,000 words long, then it’s covering every detail of the platform, which is too much for the certification exam.

Additionally, the exams themselves can be training tools. If you don’t pass the first time, you can learn from your incorrect answers and retake it. You can use your first attempt to get familiar with the format and duration. Reflect on why you got a question wrong so that you can remember the right answer for next time.

Some of the questions asked are recycled and randomized with different numbers. You can gain refresh and learn many old and new applicable math skills during this course. Unfortunately, many marketers just want to have certificates and skip learning part from the exam itself and miss out on the part where they can grow.

Take the exam for learning, rather than just completing it and just have a piece of paper.

6. Tips for When You’re Taking the Exam


let’s consider an example. Have printed notes on hand that you can whenever you want can consult quickly so whenever you might forget minor details about here and there (don’t expect to completely rely on these for the entire exam, though). These few notes are useful in case Google in future decides to implement restrictive browsing limits for exam takers in the future.

Make sure your computer is plugged in so it doesn’t run out of battery life while you’re taking the exam. This tip may seem obvious, but you don’t want to find yourself in that painful situation.

Take your time with each question. Most people end up in extra time. Remember — it’s a marathon, not a sprint. You’ll be answering multiple-choice questions for at least an hour.

Hydrate. Get enough sleep. Some people overlook simple things, like making sure you have enough water and food before the exam, which can affect brain performance. Foods high in omega-3 are great for brainpower.

While it’s not too hard to pass the exam without really understanding every conceptual principle, but if you do that trust me you’ll be doing big a disservice in the long run to yourself. Treat the exam as a new learning process and a golden opportunity to gain up your knowledge and theory application of PPC terms and other methodologies because it will surely help you during the job interview and in your life long career.

You don’t need to know everything about Google Ads because real-world experience will surely help you learn. But the knowledge you going to gain during preparation for this exam will give you a head start.

7. Conclusion

Now after you’ve completed your certification, you can be proud of your accomplishment.

While for today’s time it is a requirement to be certified by so many hiring managers and companies out there, but it still takes effort to go through the learning materials and to have experience in Ads for a period of time to successfully pass.

Beyond Ads(Adwords), the next course  Google Analytics exam is also part of the Google Partner program available for free, not only that some newer certifications on mobile sites and digital sales.

Depending on your Choice,  role, interest, and career path you choose, these certificates can be awsome additional plus points to have in CV and specializations to attain as well.

Make sure to note whenever your exam certifications expire .you must renew in time.

Also, another make note of other exams in the Ads category best suite for you which you can take to further enhance your current knowledge and specialization skills.

Google Partner companies can achieve many available specific specializations skills based on affiliated individuals having passed additional exams on the related specific topics providing most valuable for both the certified individual and the company.



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