Before Investing In Paid Media, A Fitness Company Wants To Determine How Its New App Fits Into Their Overall Marketing Strategy. Which Two Questions Should The Company Consider? (Choose Two.)

• What unique purpose does the app provide customers?
• How many fitness videos were downloaded last year from paid app promotion?
• How do app users perceive the fitness brand?
• What impact would a successful app have on the business?

Answer: A / D

• What unique purpose does the app provide customers?
• What impact would a successful app have on the business?