Megan’s Setting Up A Google App Campaign, But She’s Not Sure How Specific To Be When It Comes To Location Targeting. Why Should A Marketer Set A Location Target That’s At Country Level Or Larger?

• Competition becomes more focused at a granular level.
• The system works best when working from the largest dataset possible.
• App campaigns don’t allow location targeting at a more granular level than the country-level.
• Users outside of the location target area might feel excluded.

Answer: B / The system works best when working from the largest dataset possible.