Machine Learning Automates Much Of A Google App Campaign Once It’s Live. What’s One Reason Marketers Should Still Be Involved In The Campaign After It’s Launched?

• The marketer will still need to review search term and segmentation reports, to make appropriate manual adjustments.
• The strategy behind an App campaign will likely shift over time, meaning boundaries need to be set accordingly.
• The marketer will need to look for and resolve any campaign issues found within the notifications section of the account.
• An App campaign will request human input via questionnaires from time to time, to help steer its marketing objectives.

Answer: B / The strategy behind an App campaign will likely shift over time, meaning boundaries need to be set accordingly.