Felix Is Measuring View-Through Conversions (VTCs) With Another Network, And He’s Been Advised To Measure VTCs With Google Too. Why Should Felix Measure VTCs With Google, In Addition To The Network He Uses?

• Google offers more segmentation information for VTCs than all other networks.
• The VTC metric used by Google is different from most other networks.
• Google has a VTC industry benchmark to compare against similar businesses.
• He’ll receive consistent measurement across his marketing landscape.

Answer: D / He’ll receive consistent measurement across his marketing landscape.