You Want To Improve The Relevance Of An Ad With A Particular Set Of Keywords. The Goal Is To Increase The Ad Rank Of The Ad So It Gets More Exposure. What Action Should Improve The Ad Relevance?

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Question 

You Want To Improve The Relevance Of An Ad With A Particular Set Of Keywords. The Goal Is To Increase The Ad Rank Of The Ad So It Gets More Exposure. What Action Should Improve The Ad Relevance?

  • Adding more negative keywords.
  • Highlighting product uniqueness.
  • Focusing on connecting to a wider audience.
  • Improving the navigation of the landing page.

 

Answer: A / Adding more negative keywords.

Note:

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