Why Should Campaigns With Different Marketing Objectives Be Separated Into Different Performance Planner Plans?

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  • So that spend is not reallocated between two different marketing objectives
  • To avoid any potential keyword duplicates between different marketing objectives
  • So that seasonal trends can be better identified for each individual marketing objective
  • To prevent campaigns from becoming “Limited by Budget”

 

 

Answer: A/ So that spend is not reallocated between two different marketing objectives

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