Question
While Managing A Successful Google Ads Campaign, Why Would You Choose Automated Bidding Instead Of Manual Bidding?
- Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction
- Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that’s challenging to reach at scale when using manual bidding.
- Because users’ intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device.
- Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task
Answer: B / Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that’s challenging to reach at scale when using manual bidding.