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Google Ads Search Certification Answer

When Visibility Is The Campaign Goal, Which Bidding Strategy Should An Advertiser Choose?

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May 31, 2020

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Question

When Visibility Is The Campaign Goal, Which Bidding Strategy Should An Advertiser Choose?

Enhanced cost-per-click (eCPC)
Maximize Conversions
Target impression share
Maximize clicks

Answer: C / Target impression share.

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