The Customer Journey Has Become More Complex, Requiring A Dedicated Bidding Strategy. Google’s Solution Is Automated Bidding. How Can Automated Bidding Benefit Advertisers? (Choose Two.)

• Allows advertisers to bid only for clicks from a specific group.
• Uses machine learning to set bids, which saves time.
• Guarantees reduced conversion costs for advertisers.
• Is auction-specific to increase the chance for conversion.
• Allows advertisers to serve ads only at specific times.

Answer: B,D

• Uses machine learning to set bids, which saves time.
• Is auction-specific to increase the chance for conversion.