Jimmy Sells Televisions On His Website. He Notices He’s Getting Traffic From Searches For A Brand He Doesn’t Carry, And Sets Up A Negative Keyword For That Brand. How Does The Negative Keyword Help Jimmy’s Advertising Campaign?

• Jimmy’s ads will appear at a lower rate when users search for the television brand.
• Common misspellings and synonyms of his keywords will still allow his ads to be shown.
• His ads won’t be shown to users searching for the uncarried brand.
• Ads for Jimmy’s business will be shown to the widest possible audience.

Answer: C / His ads won’t be shown to users searching for the uncarried brand.

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