How Is Using Non-Last-Click Attribution Conversions Useful For Performance Planner Forecasts?

• Automated bidding algorithms integrate a minimum number of signals to evaluate user intent.
• Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
• The customer journey has become more direct, so setting bids should be based on general user behavior.
• Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.

Answer: B / Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.

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