- They trigger the display of your ad when terms in your keyword appear in any order in the search query.
- They cause a word or phrase to be inserted at display time into the ad.
- They affect the number of times your ad is displayed in a given month.
- They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.
Answer : D / They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.