Clara Is An Advertising Director Who Has Been Tasked With Optimizing Her Company’s Google Search Campaign. How Can Clara Use The Optimization Score To Benefit Her Campaign?

• To judge the popularity of her website compared to others
• To understand the network performance of her website
• To find how close her campaign is from potential ideal results
• To compare the efficacy of her ad text creative with that of other ads

Answer: C / To find how close her campaign is from potential ideal results.

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