Alan Has Introduced A New Line Of Scooters On His Website And Is Using A Google Display Ad Campaign To Promote Them. He Selects “Build Awareness” As The Marketing Objective For His Campaign. Why Would Alan Choose “Build Awareness” As His Marketing Objective?

• To reengage users who previously showed interest in his scooters.
• To dynamically generate ads, based on an audience’s interest in scooters.
• To engage with audiences who previously bought his scooters.
• To reach a broad audience for his scooters.

Answer: D/ To reach a broad audience for his scooters.