Advertisers Should Consider First View When They Want To: (Select All That Apply.)
Maximize watch time with a format typically watched longer than other Twitter timeline formats
Drive website traffic and lower-funnel objectives
Be the first thing people see when they...
In-Stream Video Ads Help Advertisers To: (Select Two.)
Build brand relevance by running targeted pre-roll video ads before video content they’re already watching.
Showcase longer video > 30 seconds, or share feature-length content with brand followers
...
Which Of The Following Safeguards Does Twitter Employ To Protect Brand Safety?
Twitter will only run In-Stream Video Ads before one of 200+ brand-safe partners.
Twitter uses Twitter Polls to collect user feedback on video inventory.
Twitter runs algorithmic and...
Which Statement About First View And Promoted Trend Is True?
First View and Promoted Trend may not be purchased together.
It is not recommended to use First View and Promoted Trend together.
Combining First View and Promoted Trend...
What Are The Three Key Factors To Maximizing The Effectiveness Of Your Video Ads...
Branding, video length, strong visuals
Use of captions, audio volume, color accuracy
Use of influencers, spelling and grammar, video quality
Use of large logos, including animals, exporting at...
You May Need Twitter’s #Optimization Team When _____. (Select Three.)
You’re concerned about the cost of producing mobile-first video content
You need a custom animation for an upcoming video campaign
You want to optimize assets you already have
...