Match Each Business Objective With The Google Ads Campaign Type That Best Meets It....
1.To advertise a business’s online and local inventory and boost website or store traffic.
2.To increase engagement, app installs, and in-app actions (like signing up for a newsletter).
3.To increase exposure...
Mary Is Tasked With Designing An Advertising Campaign For Her Company’s An Online Pet...
Search, Display, Video, App, and Access
Search, Display, TV, Shopping, and App
Social, Display, Video, Shopping, and App
Search, Display, Video, Shopping, and App
Answer: D/ Search, Display, Video,...
Mary Feels Confident Managing Google Search Campaigns And Is Interested In Extending Her Marketing...
She prefers minimal input and relies on automated solutions.
She’s interested in in-depth reporting without managing the campaigns.
She wants full control over all aspects of her Display...
Marta Has A Tight Marketing Budget And Needs To Use A Strategy That Can...
Target return on ad spend (Target ROAS)
Target cost-per-acquisition (tCPA)
Target impression share
Maximize clicks
Answer: D/ Maximize clicks
Marisol Manages The Online Advertising Campaigns For A Chain Of Toy Stores With Both...
Search
Shopping
Video
Display
Answer: B/Shopping
Marie Is A Marketer Trying To Maximize Specific User Actions After The Click. Which...
Retention-focused bidding
Consideration-focused bidding
Conversion-focused bidding
Awareness-based bidding
Answer: C/ Conversion-focused bidding