Home Google Ads Search Certification Answer Rashid Wants To Raise Awareness Of His Brand And Build Campaigns Focused...

Google Ads Search Certification Answer

Rashid Wants To Raise Awareness Of His Brand And Build Campaigns Focused On Branded Terms. He Doesn’t Have Much Time To Devote To Daily Bid Management, So He Decides To Use Automated Bidding To Lighten His Workload. What Automated Bidding Strategy Should Rashid Consider Using?

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May 30, 2020

Question

Rashid Wants To Raise Awareness Of His Brand And Build Campaigns Focused On Branded Terms. He Doesn’t Have Much Time To Devote To Daily Bid Management, So He Decides To Use Automated Bidding To Lighten His Workload. What Automated Bidding Strategy Should Rashid Consider Using?

Maximize conversions
Target impression share
Target return on ad spend (tROAS)
Enhanced cost-per-click (eCPC)

Answer: B / Target impression share.

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