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Google Ads Search Certification Answer

Priya Only Has $500 A Month To Spend On Her Campaign, But She Needs To Drive As Many Potential Customers As Possible To Her Website. What Type Of Automated Bidding Strategy Would Be Best For Priya’s Campaign?

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May 30, 2020

Question

Priya Only Has $500 A Month To Spend On Her Campaign, But She Needs To Drive As Many Potential Customers As Possible To Her Website. What Type Of Automated Bidding Strategy Would Be Best For Priya’s Campaign?

Target impression share
Enhanced cost-per-click (eCPC)
Maximize clicks
Target return on ad spend (tROAS)

Answer: C / Maximize clicks

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