Question
You’re Working On A Google Search Ad That’s Not Performing As Expected. You Specifically Want More Users To Click On The Ad. What Action Might Improve The Click-Through Rate On Your Ad?
- Increasing the trustworthiness of the website.
- Modifying the ad’s landing page to load faster.
- Changing the call-to-action message of the ad.
- Reducing the bid rate on the ad.
Answer: C / Changing the call-to-action message of the ad.