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Google Ads Search Certification Answer

Siona Needs To Make Sure Her Ads Are Getting A Minimum Number Of Impressions On The Top Of The Page. What Type Of Automated Bidding Strategy Is Siona Using?

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May 31, 2020

Question

Siona Needs To Make Sure Her Ads Are Getting A Minimum Number Of Impressions On The Top Of The Page. What Type Of Automated Bidding Strategy Is Siona Using?

Maximize clicks
Target impression share
Target return on ad spend (tROAS)
Target cost-per-acquisition (tCPA)

Answer: B / Target impression share.

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