If One Of Your Site’s Paid Traffic Sources Had A Low Ecommerce Conversion Rate, Which Actions Should You Take? (Select Two)

• Immediately stop investing in marketing for the source.
• Immediately increase marketing spend for the source.
• Determine whether the traffic source fulfills other site goals.
• Determine whether the source assists in conversions.

Answer: C / D

• Determine whether the traffic source fulfills other site goals.
• Determine whether the source assists in conversions.