A Single Branch Of Simpson Shoes Has Been Operating Since 1917. As They Consider Moving Into Online Marketing, The Owner, Bert Simpson, Wants To Focus On A Specific, Potential Customer Type. Which Potential Customer Would Benefit From Simpson Shoes Running A Local Inventory Ad?

• Brandon, who does an online search for men’s shoes near the Simpson Shoes store because he needs a pair of dress shoes for an event this evening.
• Paul, who’s looking for the cheapest pair of shoes regardless of location or discounts, because they’ll be used for gardening.
• Marty, who often takes weeks to decide on a purchase and decides where to buy her shoes based on which coupons are available.
• Jenna, who wants to purchase a pair of shoes from her hometown Simpson Shoes store while studying abroad.

Answer: A / Brandon, who does an online search for men’s shoes near the Simpson Shoes store because he needs a pair of dress shoes for an event this evening.