• Making the right bids when certain groups of people are searching for your product or services
• Identifying the most effective ad schedules to get the best results from your budget
• Reaching different audience segments with unique messaging that is highly relevant to them
• Reviewing missed opportunities with regards to ad extensions and ad variations
• Getting detailed insights into which bid strategies can work best for your search network campaigns

Answer: A / C

• Making the right bids when certain groups of people are searching for your product or services
• Reaching different audience segments with unique messaging that is highly relevant to them