Home Google Ads Search Certification Answer Rina Notices That Her Ad’s Average Cost Per Click (CPC) Is Significantly...

Google Ads Search Certification Answer

Rina Notices That Her Ad’s Average Cost Per Click (CPC) Is Significantly Higher Than The Industry Benchmark. But She’s Not Seeing Improvements In Her Ad’s Position. What Can She Do To Potentially Get A Higher Ad Position?

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May 30, 2020

Question

Rina Notices That Her Ad’s Average Cost Per Click (CPC) Is Significantly Higher Than The Industry Benchmark. But She’s Not Seeing Improvements In Her Ad’s Position. What Can She Do To Potentially Get A Higher Ad Position?

Match the bid to an industry benchmark.
Improve the ad’s quality score.
Decrease the number of ad groups.
Increase the number of ad groups.

Answer: B / Improve the ad’s quality score.

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